Machine Learning Based Predictive Analytics For Advertising Industry

Business Impact

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Data has long been used by marketers to comprehend and enhance the performance of their campaigns.

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OptiSol worked with a startup in developing a machine learning model to assess the effectiveness of an advertisement campaign.

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We used various advertisement variables like cost per click, click rate, and cost per result to train our ML model.

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Marketers can access the output in the form of reports in a dashboard to see the performance of each advertisement, the overall cost per click, etc.

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The actionable insights from the solution helped the marketers determine the areas of improvement, and visualized trends, and patterns, to attain an informed decision.

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Technology Stack

Solution Overview

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Performed statistical analysis based on user demographics

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Compared the advertisement performance in different states.

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Built a regression model that will predict the cost per result of an advertisement campaign

Business Impact

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Ability to produce actionable insights in areas of improvements

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Visualized trends, patterns, to attain informed decision

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Ability to assess each advertisement’s performance

Trusted and Proven Engagement Model

  • A nondisclosure agreement (NDA) is signed to not disclose any sensitive information revealed over the course of doing business together.
  • Our NDA-driven process is established to keep clients’ data and IP safe and secure.
  • The solution discovery phase is all about knowing your target audience, writing down requirements, and creating a full scope for the project.
  • This helps clarify the goals, and limitations, and deliver quality products & services.
  • Our engagement model defines the project size, project development plan, duration, concept, POC etc.
  • Based on these scenarios, clients may agree to a particular engagement model (Fixed Bid, T&M, Dedicated Team).
  • The SOW document shall list details on project requirements, project management tools, tech stacks, deliverables, milestones, timelines, team size, hourly/monthly rate cards, billable hours and invoice details.
  • On signing the SOW, an official project kick-off meeting shall be initiated.
  • Our implementation approach, ecosystem, tools, solutions modelling, sprint plan, etc. shall be discussed during this meeting.

Our Award-Winning Team

A seasoned AI & ML team of young, dynamic and curious minds recognized with global awards for making significant impact on making human lives better

Awarded Bronze Trophy at CII National competition on Digitization, Robotics & Automation (DRA) – Industry 4.0

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50+

AI & ML
Engineers

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40+

AI & ML
Projects for
reputed Clients

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5 yrs

in AI & ML
Engineering

Awarded as Winner among 1000 contestants at TechSHack Hackathon

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