Tensorflow-Based Personality Trait Recognition Solution | ML Model

Technology Stack

Problem Statement

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Gathering data: Collecting data on customer experiences can be difficult, especially if customers are not forthcoming about their opinions.

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Interpreting data: Once data has been collected, it can be challenging to interpret and make sense of it, especially if it is complex or large in volume.

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Identifying trends: It can be difficult to identify trends and patterns in customer experiences, especially if data is disparate or not collected consistently.

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Measuring impact: It can be challenging to measure the impact of customer experiences, especially if it is not directly tied to business metrics like sales or customer retention.

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Maintaining customer trust: It can be challenging to maintain the trust of customers when collecting and using data on their experiences.

Solution Overview

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OptiSol has created a text analytics model that collects tweets from customers about products and performs sentiment analysis to classify their emotions.

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AI models can categorize tweets into Positive, Negative, or Neutral based on the core sentiment.

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The AI model also provides more in-depth sentiment analysis such as Happiness, Sadness, Anger, Hate, and Confusion in real-time.

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The tweets and their sentiment labels are split into Train and Test sets and passed through three models: Universal Sentence Encoder (USE), LSTM, and doc2vec.

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The performance analysis showed that the USE model is the best among the options.

Business Impact

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Improved customer satisfaction: Understanding customer sentiments can help organizations address their complaints, concerns, and needs more efficiently, leading to improved customer satisfaction.

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Increased brand reputation: By responding promptly to negative tweets and highlighting positive ones, companies can improve their brand reputation and enhance their overall image in the market.

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Better product development: Companies can use sentiment analysis to identify the most common complaints or positive feedback about their products, which can help in improving the products' quality and development.

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Improved marketing strategies: Sentiment analysis can provide valuable insights into customer preferences, opinions, and behavior, which can be used to create more effective marketing strategies and campaigns.

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Better decision making: Sentiment analysis provides a wealth of information that can be used to inform decision-making processes, from product development to customer service.

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