Machine Learning Based Predictive Analytics | Python | Plotly

Overview

Created a Machine learning Model to assess the effectiveness of an advertisement campaign. We examine various advertisement variables like cost per click, click rate, and cost per result and then provide insightful results on how to reduce the overall cost per click and then enhance an advertisement’s performance.

Solution

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Performed statistical analysis based on user demographics

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Compared the advertisement performance in different states.

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Built a regression model that will predict the cost per result of an advertisement campaign

Business Impact

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Ability to produce actionable insights in areas of improvements

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Visualized trends, patterns, to attain informed decision

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Ability to assess each advertisement’s performance

Technology

Our Award-Winning Team

A seasoned AI & ML team of young, dynamic and curious minds recognized with global awards for making significant impact on making human lives better

Awarded Bronze Trophy at CII National competition on Digitization, Robotics & Automation (DRA) – Industry 4.0

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50+

AI & ML
Engineers

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40+

AI & ML
Projects for
reputed Clients

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5 yrs

in AI & ML
Engineering

Awarded as Winner among 1000 contestants at TechSHack Hackathon

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