You need Machine Learning if you say yes to any of the following
- Do you offer recommendations to to your users?
- Do you personalize the user’s look and feel?
- Do you aggregate data from the web and show to your users?
- Do you offer chat or live support to your users?
- Do you or plan to offer speech recognition to your users for more natural engagement?
- Do you offer services like summarization, tagging of content?
- Do you or plan to offer face or image search, face recognition and object detection?
- Do you just want to have a cool product?